Daily Archives: September 15, 2017

Tamron Announces an Ultra-Light 100-400mm f/4.5-6.3 VC Lens

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Tamron announced today that it’s developing a new Tamron 100-400mm f/4.5-6.3 Di VC USD lens. Weighing it at just 39.3 ounces (~1.11kg), the lens will be the lightest in its class (the ultra-telephoto zoom lens category). The lens has an “advanced optical design,” including 3 low dispersion lens elements which give ...

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My Photo Shoot with Jennifer Lawrence

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We all have our dreams. Some are simple, while others are complex, buried under an overwhelming mountain of hurdles. It’s not often that people live out their dreams. But, what happens when you do? What happens when you achieve every single goal in your path? How do you plan for ...

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The Yashica Camera Brand is Teasing a Big Comeback

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Yashica may be the latest iconic photography brand to be plotting a big comeback. The Japanese camera brand has been teasing a “coming chapter” through a series of enigmatic teaser videos titled “The Silence of Story.” The 1-minute video above is a compilation of three of these teasers. The Yashica ...

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Why Every Photographer Should Own a Macro ‘Swiss Army’ Lens

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The biggest misconception with macro lenses is in the name, photographer Peter McKinnon says. In this 3-minute video, he explains why a macro lens should be in every photographer’s kit bag. The thing is, macro lenses aren’t just for macro photography. They definitely excel at that use case, and McKinnon ...

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Why Focus by Wire Systems in Camera Lenses Suck

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“Focus by wire” is a system found in many camera lenses these days. Here’s a 9-minute video by TheCameraStoreTV that takes a look at what “focus by wire” is and some reasons it isn’t that great. When you’re turning that focus ring on a mirrorless lens, you’re actually sending a signal ...

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