Home / News / Apple CAN Claim the iPhone X Shoots ‘Studio-Quality Portraits’: Regulator

Apple CAN Claim the iPhone X Shoots ‘Studio-Quality Portraits’: Regulator

Apple can claim to consumers that the iPhone X captures “studio-quality portraits.” That’s what the UK’s advertising regulator has concluded after it received complaints that Apple’s marketing was misleading.

Earlier this year, Apple launched a new ad campaign for the iPhone X that offered a behind-the-scenes look at how the company created a phone that “takes studio-quality portraits without the studio”:

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