Home / News / Apple is Trying to Trademark ‘Slofie’, the Slow Motion Selfie

Apple is Trying to Trademark ‘Slofie’, the Slow Motion Selfie

Apple showed off slow-motion selfies at its iPhone 11 Pro unveiling this week and jokingly referred to them as “slofies.” But it turns out the company was more serious about the term than you may have thought — it has filed an application to trademark it.

The trademark application, filed last Friday, aims to reserve the word “slofie” in connection with “downloadable computer software for use in capturing and recording video.”

A new feature in the iPhone 11 series smartphones, “slofies” will allow users to shoot selfies with the front-facing camera at 120 frames per second. When played back at a slower frame rate, the slow-motion footage can reveal details that weren’t previously possible with previous iPhone front-facing cameras.

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