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Fujifilm: We Will ‘Never Go Full-Frame’


If you’ve been hoping and praying that Fujifilm will launch a full-frame mirrorless camera, get ready to have your dreams dashed: the company is now saying that it will “never go full-frame.” Fujifilm has been focusing all of its attention on APS-C and medium format cameras in recent years. The ...

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Apple Admits iPhone ‘Beautygate’ is a Camera Bug


There has been much talk and debate in recent weeks about the iPhone XS and XR’s “beauty filter,” a default skin smoothing in selfies that sparked a controversy dubbed “beautygate.” While many have explained the effect as the result of noise reduction, Apple has just admitted that it’s indeed a ...

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A Teardown of the Canon EOS R


Want to see the internals of Canon’s first full-frame mirrorless camera? Roger Cicala over at LensRentals disassembled the new Canon EOS R to look at the design and engineering going on inside. Here are some snapshots taken during the teardown: The main PCB in the camera. The shutter motor and ...

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Why Kodak Died and Fujifilm Thrived: A Tale of Two Film Companies


The Kodak moment is gone, but today Fujifilm thrives after a massive reorganization. Here is a detailed analysis based on firsthand accounts from top executives and factual financial data to understand how and why the destinies of two similar companies went in opposite directions. The Situation before the Film Crisis: ...

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