DynaLite Inc.—a trusted professional lighting brand that has been around for over 50 years—has shut down. In a statement posted to the company’s website, CEO Peter Poremba announced that the company “has filed for chapter 7 bankruptcy and has closed it doors.”
The statement is short and anything-but-sweet.
“It is with sincere regret and a heavy heart that I announce that Dynalite Inc. has filed for chapter 7 bankruptcy and has closed it doors,” writes Poremba from Union, NJ. “For over 50 years, DynaLite has been providing lighting solutions for photographers […] Unfortunately, due to the current decline in the photography market, we have found it difficult to remain competitive.”
You can read the full statement below:
Though Poremba blames “the current decline in the photography market,” the reality might lie closer to “the current rise of affordable monolights” from companies like Godox/Flashpoint. The market is more crowded than ever, and DynaLite’s most successful and lucrative niche—arena sports photography—has been shrinking as the low-light capabilities of high-speed sports cameras has steadily improved.
As with previous company “downfalls” like this, it’s possible an investor will step in and keep it alive (think: Bowens); however, even if that happens, the DynaLite brand might only survive as yet another incarnation of Godox (think: Bowens).
Translation: if you still use DynaLite gear, we’d recommend picking up spare flash tubes and other accessories now before they disappear off store shelves for good.