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Instagram Will Now Warn You Before it Disables Your Account

Yesterday, Instagram announced two changes to its “Account Disable Policy.” The first will enable Instagram to disable offending accounts more easily; the second means you’ll now get a warning before your account is shut down.

Instagram’s previous “Account Disable Policy” kicked in only when an account had crossed some threshold of “violating content.” Once you crossed that percentage, your account would be disabled, no questions asked or warnings given. Over the years, we’ve seen photographers of all stripes fall on the wrong side of this policy for various reasons.

The new policy keeps the old percentage rule, but expands Instagram’s rules by adding the ability to disable your account if you’re reported for having “a certain number of violations within a window of time,” even if your overall percentage is still in the clear. The good news is, if you’re getting close to that number, Instagram will now also warn you with a pop-up notification:

The new notification tells you that your account is “at risk of being deleted” while giving you the chance to appeal the decision if Instagram happens to be in the wrong. The appeals process will initially be open to “content deleted for violations of our nudity and pornography, bullying and harassment, hate speech, drug sales, and counter-terrorism policies,” but the site plans to expand that option further “in the coming months.”

They’ve also added the ability to appeal your already-disabled account through the company’s Help Center, and plan to bring that ability into the app itself “in the next few months.”

According to Instagram’s announcement, the point of these policy changes is to empower the social network’s moderators “to enforce our policies more consistently and hold people accountable for what they post on Instagram.” As Instagram continues to make changes with the goal of fostering a “safe and supportive” environment, expect more announcements like this to come.


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