The two brands will continue to operate under their original names but will have increased resources moving forward. The brands have a combined total of around 300,000 customers.
“Customers will have access to the largest inventory of equipment for rental in the photo and video industry, and an array of shipping, try-before-you-buy and insurance coverage programs,” says Lensrentals.
For Lensrentals, the merger means greater access to customers on the east coast of the USA.
“Building an east coast presence with a team that share our values and focus on customer service, is an important goal for Lensrentals,” says Drew Cicala, co-owner of Lensrentals. “The LensProToGo opportunity allows us to increase our visibility on the east coast of the US, and continue to offer a more specialized consultative approach to photography and video gear rental.”
“LensProToGo customers will get access to the largest rental inventory in the country and the advantages that arise from a shipping location located just a few miles from the FedEx SuperHub in Memphis,” writes Lensrentals co-founder Roger Cicala. “Lensrentals customers will get access to an even larger staff of experts ready to offer unbiased advice and to help you craft solutions for whatever projects you have coming up.”
For LensProToGo, the access to a much larger inventory for its existing customers is a clear benefit.
“Together, we’ll be able to leverage all of the strengths of both companies. Lensrentals is amazing at leveraging technology and logistics to manage the movement and maintenance of the largest rental inventory in the world,” writes Paul Friedman, CEO of LensProToGo. “Being centrally located near the FedEx hub in Memphis has allowed them to efficiently ship to and from all corners of the country.
“LensProToGo’s strengths include providing amazing service to all of our customers large and small. Many of you already know that when you have a question about your upcoming shoot, call us up and we’re here to offer you our unbiased help.”
The partnership agreement was closed on December 1st, 2017, and has been approved by both companies.