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Nikon Surprised at How Many People Want Its $8,000 58mm f/0.95 Lens

It seems Nikon has been surprised by how many photographers actually want to buy its upcoming $8,000 58mm f/0.95 S Noct mirrorless lens. The company just announced the temporary suspension of pre-orders due to an unexpected level of demand.

In a notice posted to its Japanese website titled “Apology for temporary suspension of orders for large-diameter standard single focus manual focus lens ‘NIKKOR Z 58mm f / 0.95 S Noct’,” Nikon writes that although it started taking orders back on October 12th, “it is expected that it will take a considerable amount of time to deliver the product because we received many orders exceeding expectations.

“Therefore, we decided to suspend the order. We apologize for any inconvenience caused to customers who are considering purchasing.”

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