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Ricoh Spins Out Startup for ‘Specialized Cameras,’ Unveils Tiny 360° Pen Cam

Ricoh has created a new company called Vecnos, a start-up that will create “360-degree and other specialized cameras, software and apps,” starting with a pen-like 360° selfie camera that’s about the size of a chunky fountain pen.

Vecnos is a strange creation, partly because it seems to compete directly with Ricoh’s popular Theta cameras. At first, some believed Ricoh was actually spinning off this part of the business. But as DPReview reports, this is not the case.

Ricoh will keep making Theta cameras, while Vecnos sets out to “reinvent the selfie for social media natives” by releasing an extremely compact and convenient 360° camera targeted at the selfie generation:

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