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Sony HX99 is a Tiny Camera with 28x Optical Zoom and 4K Video

Sony has announced the new Cyber-shot HX99, what the company calls “the world’s smallest travel high zoom camera.” The camera features a powerful 28x zoom and 4K video recording.

At the core of the camera is an 18.2-megapixel backside-illuminated 1/2.3-inch Exmore R CMOS sensor with an ISO range of 80-12800 and 10fps continuous shooting.

On the front of the camera is a 24-720mm (35mm equiv.) zoom lens with 28x optical zoom. Clear Image Zoom provides digital zoom up to 1440mm.

The features of the camera are unusual considering its size: measuring just 4×2.3×1.4 inches (10.2×5.81×3.55cm) and weighing just 8.54oz (242g), the HX99 is “the world’s smallest camera body of its kind,” Sony says. By kind, Sony means fixed-lens cameras with a built-in viewfinder and a maximum telephoto focal length greater than 700mm (35mm equivalent).

The top and back of the camera have a retractable OLED Tru-Finder electronic viewfinder and a 180-degree tiltable LCD screen.

For video recording, the HX99 can shoot 4K with full pixel readout and no pixel binning. Drop down to HD resolution can you can shoot up to 120fps for slow-motion sequences.

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